Strategy Marketing Management

Corporate Training

Manfaat :

  • Memahami konsep dan prinsip strategic marketing management.
  • Memiliki kemampuan memahami proses penyusunan strategic marketing management.
  • Mampu menganalisis variable-variabel di dalam strategic marketing management.
  • Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan.

 

Materi :

  1. Introduction
    • Apa itu Strategi?
    • Konsep Dan Prinsip Strategic Management
    • Tujuan dan Manfaat Strategi Management
    • Tantangan dan Hambatan Penyusunan Strategic Management
  2. Strategi Management
    • Komponen Strategi Management
    • Tingkatan Strategi Management
    • Strategic Management Process
    • Vision, Mission, Goals
    • Strategy Formulation
    • Strategy Implementation
    • Strategy Control
  3. Marketing Strategi Process
    • Understand The Customer
    • Analysis The Market
    • Analysis The Competition
    • Define Marketing Mix
    • Determine Market Positioning
    • Marketing Budget
    • Execution The Plan
  4. Strategic Marketing Analysis
    • Understand Your Customer – Marketing Analysis Model STP
      • Segmentation
      • Targeting
      • Positioning
    • Define Marketing Mix – 4P
      • Product
      • Price
      • Promotion
      • Place
    • Strategic Analytical Tools
      • SWOT (Strengths, Weaknesses, Opportunities, Threats)
      • PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
      • Boston Consulting Group (BCG)
  5. Strategic Marketing Management
    • Market Selection – STP
      • Segmentation Strategy
      • Targeting Strategy
      • Product Positioning Strategy
    • Marketing Mix Strategi – 4P
      • Product Marketing Strategy
      • Price Marketing Strategy
      • Place Marketing Strategy
      • Promotion Marketing Strategy
    • Customer Acquisition Strategy
      • Awareness – Interest – Acton
      • Customer Loyalty & Retention
    • Model Competitive Marketing Strategi
      • Competitive Strategi – Five Forces Factors Model by Porter
      • Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
  6. Workshop dan Studi Kasus

 

Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan.

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