Product Development

Manfaat :

• Konsep dan prinsip product development.
• Memiliki kemampuan management product.
• Memahami faktor-faktor pendukung proses pengembangan produk.
• Memahami tahapan proses membangun product baru.
• Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif.
• Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya.

Materi :

1. Introduction

• • Mengapa anda harus membangun atau mengembangkan produk
  • Tantangan pengembangan product
  • Kegagalan Peluncuran Produk Baru.
  • Persyaratan Kompetensi Professional Dalam Pengenbangan Product

2. Marketing Strategy& Product Development

• • Strategic Marketing Management
  • Market Analysis: Segmentation, Targeting & Positioning
  • Marketing Mix – 4P
  • Strategy and planning: Strategy and planning
  • Market Size, market demand and market share
  • Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
  • Value Creation and product feature selection

3. Strategic Product Development

• • Concept development and ideas screening
  • Value based product pricing
  • Cost model development and product forecasting
  • Product and business requirements
  • Feasibility Study
  • Financial Analysis

4. Product Development Process

• • Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
  • Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
  • Product readiness testing (technical, commercial and operational)
  • Product Launch
  • Product Lifecycle
  • Product Performance Management & Reporting

Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment.