Product Development

Corporate Training

Manfaat :

  • Konsep dan prinsip product development.
  • Memiliki kemampuan management product.
  • Memahami faktor-faktor pendukung proses pengembangan produk.
  • Memahami tahapan proses membangun product baru.
  • Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif.
  • Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya.

 

Materi :

  1. Introduction
    • Mengapa anda harus membangun atau mengembangkan produk
    • Tantangan pengembangan product
    • Kegagalan Peluncuran Produk Baru.
    • Persyaratan Kompetensi Professional Dalam Pengenbangan Product
  1. Marketing Strategy& Product Development
    • Strategic Marketing Management
    • Market Analysis: Segmentation, Targeting & Positioning
    • Marketing Mix – 4P
    • Strategy and planning: Strategy and planning
    • Market Size, market demand and market share
    • Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
    • Value Creation and product feature selection
  1. Strategic Product Development
    • Concept development and ideas screening
    • Value based product pricing
    • Cost model development and product forecasting
    • Product and business requirements
    • Feasibility Study
    • Financial Analysis
  1. Product Development Process
    • Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
    • Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
    • Product readiness testing (technical, commercial and operational)
    • Product Launch
    • Product Lifecycle
    • Product Performance Management & Reporting

 

Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment.

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