Manfaat :
- Konsep dan prinsip product development.
- Memiliki kemampuan management product.
- Memahami faktor-faktor pendukung proses pengembangan produk.
- Memahami tahapan proses membangun product baru.
- Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif.
- Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya.
Materi :
- Introduction
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- Mengapa anda harus membangun atau mengembangkan produk
- Tantangan pengembangan product
- Kegagalan Peluncuran Produk Baru.
- Persyaratan Kompetensi Professional Dalam Pengenbangan Product
- Marketing Strategy& Product Development
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- Strategic Marketing Management
- Market Analysis: Segmentation, Targeting & Positioning
- Marketing Mix – 4P
- Strategy and planning: Strategy and planning
- Market Size, market demand and market share
- Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
- Value Creation and product feature selection
- Strategic Product Development
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- Concept development and ideas screening
- Value based product pricing
- Cost model development and product forecasting
- Product and business requirements
- Feasibility Study
- Financial Analysis
- Product Development Process
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- Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
- Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
- Product readiness testing (technical, commercial and operational)
- Product Launch
- Product Lifecycle
- Product Performance Management & Reporting
Peserta :
Manager, Officer atau Specilist Marketing, Product Develoment.
