Pemasaran Jasa Asuransi

Corporate Training

Manfaat :

  • Memahani konsep dan prinsip penjualan jasa asuransi.
  • Mampu memasarkan jasa asuransi sehingga target perusahaan lebih mudah tercapai.

Materi :

  1. Marketing and Sales
    • Introduction to Marketing
    • Basic Functions of Marketing
    • Basic Functions of Sales
  2. Marketing Mix
    • Product
      • Product Development Processes
      • Market Development Methods
    • Price
      • The relationship between cost, margin and profit
      • Pricing in the Insurance Industry
    • Place or Distribution Channel
      • Agencies
      • Brokers
      • Direct Sales
      • Bank
      • Alternative Distribution Channels
    • Promotion
      • Marketing Communications
      • Advertisement and Promotion
    • Adaptation in Marketing Mix
  3. Marketing Strategy
    • Segmentation
    • Targeting
    • Positioning
  4. About Client
    • How do customers buy?
    • Lifelong customer experience
    • Focusing to Customers
    • How will the customer be lost?
  5. Insurance Sales Process
    • Preparing for SaleSales Process
    • Creating Trust
    • Obtaining information
    • Providing Solution
    • Closing the Sale

 

Peserta:

Professional Bidang Asuransi atau bagi yang berkepentingan terhadap masalah-masalah asuransi.

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