Marketing Communication Strategy

Corporate Training

Manfaat :

  • Memahami konsep Integrated Marketing Communication (IMC).
  • Mampu mendesain IMC.
  • Mampu Menerapkan IMC.

 

Materi :

  • Integrated Marketing Communication (IMC)
    • Pengertian IMC: Marketing Conventional versus Integrated Marketing
    • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
    • Membuat Matrix Segmenting
    • Targeting: Bagaimana menentukan sasaran
    • Positioning dimulai dari manajemen Product
    • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
    • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
  • Strategy Branding
  • Dari Brand Perception hinggga membuat Perceptual Map
  • Budgetting Strategy
  • Brand Activation dan Brand Communication Strategy
  • IMC, proses Branding yang kuat menuju Customer Relationship Management
  • Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

 

Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

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