Business to Business Selling Skill

Manfaat :

• Memahami konsep dan prinsip Business to Busineess Selling Skill.
• Mampu memahami proses B2B Selling.
• Dapat menerapkan B2B Selling sehingga target lebih mudah tercapai.

Materi:

1. INTRODUCTION
   • Konsep Market / Customer
   • Customer Type: B2C, B2B, B2G
   • Konsep B2B Selling
   • Perbedaan Konsep B2B (Business to Busineess) dan B2C (Business to Customer)
   • Issue Penting Dalam B2B Selling
   • Tantangan Dalam B2B Selling
2. Persyaratan Kompetensi Professional B2B Selling Skill
   • Penguasaan Produk Knoledge
   • Marketing Skill
   • Selling Skill
   • Sales Communication Skill
   • Problem Solving Skill
   • Presentation Skill
   • Negotiation Skill
   • Mindset Sales Professional
3. Review & Refresh Marketing & Selling Skill
   1. Marketing Skill
      • Konsep dan Prinsip Market
      • Marketing Management
      • Marketing Analyst: STP
      • Marketing Mix – 4P/7P
      • Strategi Marketing
   2. Selling Skill
      • Understanding Your Customer – Personality Type DISC/NLP-VAK
      • Sales Method: Hard Selling, Soft Selling, Covert Selling, Consultative Selling
      • Sales Cycle Process
      • Building Trust & Relations
   3. B2B Selling Skill
      • Building Relation Many Level Target Customer
      • Handling Corporate Purchaser
      • Sales Communication Skill for B2B
      • B2B Selling Method: Consultative Selling Method
      • Understanding The Customer Need – Use SPIN Selling Method
      • B2B Sales Presentation
      • B2B Sales Negotiation Process
4. Workshop & Simulation

Peserta :

Sales Eksekutif, Senior Sales, Salesman.